This is a very important question that inspiring PR professionals should consider. I, myself, have struggled to post regularly (as you can see, my last blog post is dated Nov. 12, 2011) because I find myself asking one of the fundamental blogging questions: What should I blog about?
After skyping with professional blogger Jenna Burke this past week in my creative message design class, the infamous light bulb finally clicked on inside my head. Per Jenna’s advice, in order to have a successful blogging presence, one must find their niche. Her blog, The Over-Analyst, covers the topics of fashion, beauty, relationships, health and fitness, and other things Jenna is passionate about (http://theoveranalyst.net/). This notion really hit home with me; if you’re not passionate about what you blog about, why would others want to read it?
Since I am somewhat new to the blogosphere, I turned to the how-to manual that everyone knows best, Dummies.com. In an entry titled ‘Writing a Good Blog,’ three simple tips are guaranteed to improve your blog (http://www.dummies.com/how-to/content/writing-a-good-blog.html):
- Develop a writing style and voice – Readers want to feel as if they are having a conversation with you, so keep your tone conversational and friendly. Look to other blogs for tips on how to develop a distinct writing style.
- Update, update, update – While blogging can be time consuming, it is important to blog consistently in order to gain a following of readers. Jenna suggested to carry a notebook with you at all times, so you can write down inspiration that you see while you are out and about. This way, you’ll have plenty of topics to write about and updating will be easy.
- Invite comments – Readers who are able to leave feedback will feel a personal connection to your blog. This will also build your credibility as a blogger.
It is important to be knowledgeable of blogging as a PR professional. Most likely, your future job will entail managing your clients’ or company’s blog presence, and it is essential that you learn the simple facts of blogging, such as how to maintain a blog, how to interact with your readers and what is the best time to blog (see infographic). The best way to learn all of these blogging techniques is to practice. Start your own blog and create your own personal brand, the best way to make yourself known in the public relations industry.